Small Business Insights

Explore insights for your small business

Banking

The Benefits of Relationship Banking

Instead of treating customers as transactions, relationship banking focuses on individual service.
The key to success with relationship banking is a focus on the individual.
Technology

How to Navigate IT Services for Small Businesses

Cloud-based technologies can drive lots of value for small businesses.
Recognizing the importance of information technology in business, it's wise to create IT partnerships.
Credit

Starting a Company Credit Card Program

You'll need a clear, written policy laying out employee guidelines and procedures.
As you plan credit card limits, make sure whatever you choose fits your monthly spending budget.
Management

Do You Find Digital Marketing for Small Business Overwhelming?

Learn about the benefits of digital marketing and how a plan can help you set a realistic budget.
According to the most-cited statistic from the Small Business Administration, businesses with $5 million or less in revenue should allocate roughly 7% to 8% toward marketing.
Management

How to Set a Marketing Budget

The size of your audience and sales will tell the story when you set a budget and measure the ROI.
A good rule of thumb is to devote 7% to 8% of your gross revenue to marketing.
Management

3 Ways Employers Can Promote Work-Life Balance

Since the beginning of the pandemic, the importance of work-life balance has become abundantly clear.
Think about ways you can provide support or resources to encourage better mental health and well-being for your employees.
Management

The Hybrid Workplace: Your Company's New Status Quo

As you balance the realities of a hybrid workforce, build upon what's worked.
Once you commit to a hybrid working environment, refinements will help improve its effectiveness.
Technology

Spyware 101 for Small Business

Learn how to ensure your business isn't a victim of a spyware attack.
Business owners cannot afford to just ignore those pop-up windows urging you to update your phone, tablet, computer and connected devices.
Management

Workers' Comp: Is There an Easier Way?

There are a number of reasons businesses might consider outsourcing workers' compensation management.
A workers' compensation management company has the knowledge to ensure your company complies with all of the state and federal employment laws, rules and regulations.
Insurance

Get the Right Liability Coverage for Your Business

Make sure your small business is protected with professional liability coverage.
It's key to prepare for potential business risks and find ways to minimize them.
Insurance

What's Cyber Insurance—And Why Do You Need It?

Cyber insurance can protect your business after a security breach.
A data breach can pose financial and reputational risks to your business.
Finance

How to Add E-Commerce to Your Business Strategy

Explore the benefits of including e-commerce as part of your business's sales strategy.
If your small business doesn't have an e-commerce element, you could be missing out on sales.
Management

Peaks and Valleys Abound in the Business Life Cycle

Your adaptability in meeting challenges and capitalizing on opportunities will help at every phase.
Your company's success won't occur in a vacuum, which means competitors will step up to fight for a share of the market.
Security

Why Does Digital Transformation Fail?

Data breaches are a real threat to small businesses, so it's important to focus on your transformation's security.
The more input and buy-in you can get, the more issues, concerns and associated solutions you can identify—and the better you can support everyone involved.
Technology

Does Your Business Need Customer Behavior Analytics?

How behavioral science technology works and making decisions based on customer data.
By leveraging customer behavior analytics and data based on previous decision-making, businesses can get insights into their customers' preferences.
Taxes

Self-Employed Tax Tips for Social Security

The IRS has some specific requirements for self-employment taxes. Here's what you need to know.
Self-employed individuals are considered both employer and employee, which means you must pay the full 15.3% of your gross income to cover the tax contribution to Social Security and Medicare.

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