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This month, the Making Sense team answers client questions related to trade policy developments and their impacts on key economic issues.
Digital marketing for plumbers might seem like an odd fit, especially in a profession that spends most of its days in a vastly analog world. But with more people looking to online sources for the skilled professionals they need, digital marketing has become a must-have in the plumbing trade.
To help you better connect with customers, stand apart from your competitors and grow your business, consider ramping up your digital marketing tools to accelerate your business online.
Your customers likely fall into one of two categories—those with emergencies who need a plumbing pro immediately and those in need of basic or routine maintenance. Whichever type of customer comes calling, you could be missing out on growth if your customer can't find you online right when they need you.
Here are just some of the benefits that digital marketing can offer both you and potential customers.
Digital marketing best practices for plumbers call for a few must-have tools to start with. And if you've already done the work to put a few of these tools in play, you're likely way ahead of some of your competition.
Creating a Google Business listing is 100% free and won't take long at all. You can claim your business listing and fill out your profile in as little as 10 minutes. The listing helps you easily supercharge your online searchability, with opportunities to fill out critical business information such as hours, website URL, a description of your business and even offers for customers.
The good news is that once you've set up your Google business profile, you can then use what you created to set up other high-visibility online profiles to attract more customers. Yelp is a top contender—especially since the company reports that more than 90 million people search for businesses on Yelp each month. In fact, 97% of them make a purchase at a business they discovered on Yelp within one week. You can also stop by Facebook and build out a free business page. Facebook even offers an in-depth how-to guide and extensive free learning opportunities to help you leverage your page.
If your website is more lead pipe than copper and PVC, it's time to modernize your web presence—and you don't have to spend big bucks to make the upgrade. With low-cost website builders like Squarespace and Wix, you can easily use a professionally designed template to grow your business online. Be sure to include simple calls to action for customers with urgent service requests, and key information like service call fees, valuable coupons and even an FAQ page.
Consider adding a chat function to your website where you can instantly respond via SMS messaging. SMS texting helps you have real-time, two-way conversations with new customers—even if you're under a sink or in a crawlspace. It can also help customers with plumbing emergencies to know there's someone listening and ready to help.
While the tips above represent only a few of the digital marketing tools available, they're some of the most important to both your business and customers with plumbing needs that can't wait. Digital marketing is all about making your company the local plumber that's easy to find and communicate with. This can lead to more satisfied customers who will help you grow your business.
This material is for informational purposes only and is not intended to be an offer, specific investment strategy, recommendation or solicitation to purchase or sell any security or insurance product, and should not be construed as legal, tax or accounting advice. Please consult with your legal or tax advisor regarding the particular facts and circumstances of your situation prior to making any financial decision. While we believe that the information presented is from reliable sources, we do not represent, warrant or guarantee that it is accurate or complete.
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