Healthcare · August 25, 2025

New Day Health: A First Citizens Bank success story

With about 150,000 patients a year, New Day Healthcare provides a full continuum of care in the home primarily for chronically ill senior patients. The company created a way to care for those patients over years, rather than only during short incidents, with the help of specialized healthcare financing solutions from First Citizens.

New Day Health: A First Citizens Bank success story

First Citizens Bank

Scott Herman, Founder and CEO, New Day Healthcare: New Day Healthcare started with the mantra to burn the ships. After a few decades in home care, we were facing some pretty monumental shifts in the industry around payer networks. So, we chose to start a company that was going to rethink everything. And in order to do that, we really needed investment partners on the private equity side of our business as well as commercial side of our business that really knew our history and thought well with us.

We see about 12,500 patients every day. We touch about 150,000 patients a year. And we do that in multiple service lines, providing a full continuum of care in the home for mostly chronically ill senior patients in America.

We've developed a mechanism and a methodology to care for them in a longitudinal way over years, rather than short incidents.

What we found with First Citizens was an innovative banking partner that thought like we did. Now over a couple of decades we've built a history, and those have been successful. But you don't need banks when times are good. When economic times are great, a lot of people are willing to loan you money.

When there's shifts in the macroeconomics and things get tough, you need a partner that you can count on that understands what you're doing and is engaged with your strategy. First Citizens and that team have always been with us and in that frame of mind as we've kind of worked through the past couple of decades. So, they've been good banking partners, among the best that we've encountered in the industry.

And they are full banking services. They provide financial services, they provide debt capital, and they help us think strategically. They also, for the first time in my 30-plus-year career, chose to co-invest with us as an investment partner—their money right alongside our money to create something innovative. What it showed was a tremendous amount of confidence in what we were doing, confidence in our team and confidence in our future.

So working with First Citizens, that's been a good relationship, and it helped us engage in that full banking relationship. We get instant responses. We're able to expand our credit lines as needed when we come across acquisitions. We're confident that if we want to buy something bigger or move in a different direction or create more strategic service lines or initiatives, that First Citizens is there with us.

We're doing something different. We've been in the space with them for a while, so they appreciate us, and we appreciate them. But when we need help, and we need to work through situations, we sit down and strategically talk about it. You need that partner that can help you invest in a longitudinal way, understand the strategy and help you build.

First Citizens has done that with us over the years. People want to be with you at the peak. First Citizens has been there as we've innovated and created these new paths, a New Day, which quite honestly are going to change the way patients are treated in the home. Their involvement with us is very, very important. It's critical actually, as we move the organization forward, and we couldn't do it without them. We have to have that really good relationship, which we do. We're very pleased with them.

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"What we found with First Citizens was an innovative banking partner that thought like we did," says Scott G. Herman, Founder and CEO of New Day Healthcare.


Building a successful history and strong partnership to help build the future of healthcare

New Day Healthcare was founded by home care professionals focused on developing a business from a home care operator perspective—based on honor and kindness—and creating patient-centered solutions. During the COVID-19 pandemic, New Day Healthcare pivoted to create a completely virtual corporate model and then shifted into a larger strategic plan to change the way healthcare is delivered today.

New Day credits First Citizens as a well-funded, streamlined partner with the ability to close deals quickly and to collaborate through comprehensive commercial banking services.

Herman notes that over a couple of decades, New Day Healthcare and First Citizens Bank built a successful history and strong relationship.

"You need a partner that you can count on that understands what you're doing and is engaged with your strategy," he says.

First Citizens focuses on relationships. One of our goals is to support clients no matter the economy and provide them with advisory services as needed.

"First Citizens and that team have always been with us, and in that frame of mind, as we've kind of worked through the past couple of decades," Herman says. "They've been good banking partners, among the best that we've encountered in the industry."

A lasting collaboration

First Citizens Healthcare Finance Managing Director William Duke agrees that history is important.

"We have enjoyed a longstanding relationship with the New Day management team from predecessor companies, and we were excited for the opportunity to support Scott and their equity partner in this new endeavor," Duke says. "We look forward to continuing our support of the company as they execute their disciplined growth strategy."

With its innovative approach, the New Day team needed a financial partner that understood its strategy, had a strong history with the company and could help it move capital where needed to create solutions to help millions of people over time.

"We've done that at New Day, and with First Citizens, we've been able to manage through the difficulties of starting a business, the difficulties of creating something new, and the ability and the difficulties of being innovative and doing something that's never been done before," Herman notes. "You don't get that with a lot of partners. You don't get that with a lot of investors."

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