Dependability + Innovation

The updated brands will launch in Q4 2026. We're announcing this change now so our clients and stakeholders know our plans well in advance.

First Citizens is moving to corporate brands to support our growth, build stronger brand equity and create economies of scale across our company.

The names are changing. The experience isn't.

We are maintaining the experience, service and specialization our commercial clients rely on.

The names are changing. The experience isn't. Our clients will continue working with their knowledgeable Relationship Managers and Relationship Advisors, who continue to provide the same deep expertise and tailored solutions. There is no action required by our clients at this time. Online banking and products are unchanged.

There is no change for our clients.

Our clients will continue to benefit from the same experience they receive from us today. We offer dedicated service and tailored financial solutions, specifically designed for specialized businesses and industry sectors. Our clients work with knowledgeable bankers who continue to provide deep expertise, valuable connections, strategic insights, and a long-term partnership approach supporting their goals and ambitions.

For the last 3 years, as it relates to the SVB division, our clients have seen that First Citizens kept SVB's dedicated team model, exceptional service, tailored solutions and lending. The specialized experience clients valued was and will continue to be retained. This client-centric approach is not changing.

Our initial focus was to stabilize and rebuild the business, which the team did successfully.

Then, we invested in strengthening the team and the fundamentals, including risk management. We deliver industry-leading levels of client satisfaction, and our clients today give us even higher satisfaction marks than prior to 2023.

Now, we're focused on growth—evolving our solutions and building new and expanded products and services that our clients need in 2026 and beyond.