7 types of fundraising strategies for nonprofits

Today's nonprofits play an essential role in American life—contributing nearly $1.4 trillion to the US economy each year, employing almost 10% of the workforce and strengthening communities across the country. As their reach expands, the need for diverse and sustainable funding has never been greater.

To help nonprofit leaders navigate shifting donor behavior and long-term trends, we created a new downloadable guide examining seven core giving programs—how they work, when to use them and what's driving growth across the sector.

What's inside the guide

This resource gives nonprofit leaders a clear overview of trends and strategies driving fundraising success.

Inside this guide for nonprofit fundraising, you'll find:

• Why donations rose 6.3% in 2024, and what may fuel continued growth through 2028
• How donor advised funds and private foundations are remaking charitable giving
• Key differences among seven major types of fundraising for nonprofits—from annual campaigns and major gifts to capital campaigns, endowment funds and planned giving
• How giving days and philanthropic tools like QCDs and CGAs support donor engagement
• Practical steps for building nonprofit sustainability, including relationship development, strong governance and effective use of technology

Together, these insights can help organizations choose the right mix of fundraising programs—balancing current needs with future stability.

Choosing a strategic partner

Strong financial management is the foundation of nonprofit sustainability. First Citizens works with organizations as a relationship bank—managing endowments, scholarship and grantmaking funds, while also supporting governance and administrative needs

Our advisors also serve as thought partners, helping nonprofit leaders understand what's possible and how to plan for long-term impact.