5 ways to enhance your charitable giving strategy in 2025

Hank Dunbar
Charitable & Philanthropic Services Manager
The end of the year is a season when generosity often comes to the forefront. It's a time when many people look for ways to give back, support those in need and contribute to the causes and charities close to their hearts.

While there are many ways to achieve your charitable giving goals, adopting a more strategic approach to year-end giving can help maximize your philanthropic impact and enhance any potential tax benefits.
The power of strategic giving
Many people give their resources to a number of different charities, often in response to a direct request. While this type of giving can serve a good purpose, adding structure to your charitable giving strategy and thinking long term can create better outcomes for both you and the organizations you support.
Setting annual donation goals, giving throughout the year and choosing the right donation structure are just a few smart ways to make your charitable giving strategy more effective.
Discover five additional strategies in the video below, and consider incorporating them into your philanthropic financial plan.
Tax benefits of charitable giving
In addition to supporting worthy organizations, charitable contributions may provide meaningful tax benefits. Many taxpayers are eligible to deduct donations made to qualified charities, reducing their taxable income.
As of 2025, the IRS allows taxpayers who itemize to deduct up to 60% of their adjusted gross income, or AGI, for cash donations and up to 30% of AGI for noncash assets. While these limits were set to expire at the end of this year, the One Big Beautiful Bill Act, or OBBBA, has made them permanent.
The OBBBA has introduced several other changes that may shape your year-end charitable giving strategy for 2025. The following changes will go into effect starting in 2026:
- Taxpayers who claim the standard deduction can now deduct up to $1,000 for individuals or $2,000 for joint filers in charitable contributions.
- High-income taxpayers will face new deduction limits, with deductions capped at 35% for those in the top bracket.
- Itemizers will only be able to deduct contributions exceeding 0.5% of their AGI, while corporations will only be entitled to deduct charitable contributions that exceed 1% of their taxable income.
In light of these changes, some high-income donors may wish to accelerate their charitable giving in 2025. Review the OBBBA's changes to charitable deductions to help you determine the best approach for your goals.
Creating a holistic charitable giving strategy
As you review your charitable giving strategy, be sure to connect with your tax advisor and financial team. They can help you assess your philanthropic goals, review any potential tax impacts and ensure your charitable giving strategy works in tandem with your overall wealth strategy.