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May Q&A: Available now
This month, the Making Sense team answers client questions related to trade policy developments and their impacts on key economic issues.
If you're an optometrist curious about the pros of telehealth for your practice and patients, you're not alone. Virtual visits have been on the rise across most forms of healthcare, showing staggering increases of anywhere from 257% to 700% in 2020 compared to 2019.
But what are the benefits of virtual services, such as a telehealth eye exam, in a specialty designed for in-person evaluation and treatment? From expanding access to care to building a more intentional in-person practice, the pros that virtual care capabilities bring may far outweigh the limitations.
From costs of care and pandemic hesitancy to geographic constraints, regular eye exams fall by the wayside for myriad reasons.
Expanding access to care is one of the leading pros of telehealth for optometrists and the communities they serve. What are other benefits of virtual visits?
Through primary care telehealth, your patient can easily share photos and symptoms for a virtual diagnosis and treatment for common health conditions. Optometry is no different. With a few photos or a video visit, you could quickly handle simple cases, such as conjunctivitis or even updating a patient's glasses prescription. You'll save patients time and give your in-office schedule a makeover for the better.
Telehealth can help remake your in-office schedule by:
In a world where data breaches have become an unwelcome norm, patients may be wary of sharing their health information online. However, the security of telehealth and virtual visit apps can be a positive talking point for you and your patients.
Companies offering software for telehealth and virtual visit capabilities have baked HIPAA compliance into the very core of their offerings. Given that their reputation as technology providers depends on protecting your patients, it's in their best interest to continually evolve the security features of their offerings.
With such a commitment to patient privacy standards and other security features, these turnkey solutions can help your practice focus on providing care—your optometry practice shouldn't have to spend every day worrying about compliance.
As you consider the pros of telehealth and virtual visits for your optometry practice, keep in mind that whichever solution you choose will only be as beneficial as your plan to implement and maintain it. Consider how you'll use telehealth, what you hope it will accomplish for your practice and patients, and how it will complement your current offerings.
And don't forget to budget for a learning curve for your practice and patients alike. Anything new will have its growing pains, giving you the opportunity to learn and adapt along the way in the name of health.
This material is for informational purposes only and is not intended to be an offer, specific investment strategy, recommendation or solicitation to purchase or sell any security or insurance product, and should not be construed as legal, tax or accounting advice. Please consult with your legal or tax advisor regarding the particular facts and circumstances of your situation prior to making any financial decision. While we believe that the information presented is from reliable sources, we do not represent, warrant or guarantee that it is accurate or complete.
Third parties mentioned are not affiliated with First-Citizens Bank & Trust Company.
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