Greenwich Excellence, Best Brand Awards

Greenwich Award for Excellence, 2019. Greenwich Award for Best Brand, 2019.

First Citizens is proud to join the list of 2019 Greenwich Excellence and Best Brand Award winners. Out of the 600 banks evaluated by Greenwich Associates, only 36 award winners were chosen. These awards recognize exceptional service quality to small and middle market businesses.

First Citizens received a total of 18 Greenwich Excellence and two Best Brand Awards, recognizing the company as a leader in small business and middle market banking for 2019. "It's the way we've been doing business for generations: building lasting relationships and offering a complete range of solutions," said Patrick Noble, business services executive for First Citizens Bank.

First Citizens attains an efficient balance between technology and human service. We continue to deliver customer experiences that embrace the best elements of conventional banking with the benefits of current technologies and digital tools.

Year after year

First Citizens has been providing excellence in service to the financial industry for 122 years. This is the third consecutive year in which First Citizens has been awarded multiple Greenwich Excellence and Best Brand Awards. In 2017, we were awarded 15 awards and Overall Satisfaction on a national level. In 2018, we topped the list again, taking home another 15 Greenwich Excellence and Best Brand Awards.

Excellence Award for Small Business Banking

2019 National Awards

  • Overall Satisfaction
  • Branch Satisfaction
  • Likelihood to Recommend
  • Overall Satisfaction with RM (Relationship Manager)
  • RM (Relationship Manager) Proactively Provides Advice
  • Cash Management – Overall Satisfaction
  • Cash Management – Customer Service
  • Cash Management – Product Capabilities

2019 Regional Awards (of four regions in the U.S.)

  • Overall Satisfaction – South
  • Likelihood to Recommend – South
  • RM (Relationship Manager) Proactively Provides Advice – South
  • Cash Management – Overall Satisfaction – South

Excellence Award for Middle Market Banking

2019 National Awards

  • Overall Satisfaction
  • Likelihood to Recommend
  • Cash Management – Overall Satisfaction

2019 Regional Awards

  • Overall Satisfaction – South
  • Likelihood to Recommend – South
  • Cash Management – Overall Satisfaction – South

Best Brand Awards for Small Business Banking

2019 National Awards

  • Trust

Best Brand Award for Middle Market Banking

2019 National Awards

  • Trust

About the Greenwich Excellence and Best Brand Awards

Greenwich Associates, Opens in a new tab is the leading global provider of data, analytics and insights to the financial services industry.

For 2019 honors, Greenwich Associates evaluated the small business banking and middle market platforms of more than 600 banks. Of these, only 36 have the distinctive quality required to win a Greenwich Excellence Award for small business; 33 for middle market.

Awards in the small business category are based on over 14,000 interviews with businesses with sales of $1–10 million across the country.

Awards in the middle market category are based on over 13,000 interviews with businesses with sales of $10–500 million across the country.

Best Brand – Overall and by product is awarded to providers that are statistically differentiated in earning consideration among customers and non-customers. Best Brand – Ease of Doing Business and Trust awards are based on distinctive customer ratings.